Friday, March 27, 2009

Marketing Plan Tips

To often many of us think that we have to outshine others to be noticed right? Wrong. Trying to make sure that you are doing something better than your neighbor will only lead to stressful working, intense weekends, and probably a lost friendship ( they probably won't ever forgive you for that time you shredded up their Marketing plan before the big presentation.) So instead of focusing on what they are doing, why not just make sure you are doing the very best that YOU can do.

Work hard and the rewards will come they say. Be proud of what you put out, and never settle for less than what you know you can do. So what tips can I offer? Lets talk about the Marketing plan, something so very basic, but essentail to the Marketer. These days compitition is fierce, so to make your work stand out here are some basic tips to make sure your marketing plan is good and ready for the boss.
  • Be focused. But before you start thinking about ideas, think about your goals. What do you want to get out of this plan? Are you trying to sell something new? reinvent something old? Make tons of sales? Know what your goal is how you will achieve it.
  • Choose your audience. Don't think that just because you are youthful and clever means that you will be able to market Shoulder pads to everyone. (There not coming back, get over it). Focus on who will buy this, and spend all your energy with that target audience.
  • Try out several different options. The only way to know which is the best is to offer several options and see how the audience responds to them
  • Embrace technology and all the differnet mediums to market to people. Don't just settle for a single way of reaching people, learn how to integrate your campaign to optimize your plan.

Remember these tips next time you are pitching a marketing plan, and hopefully they will come in handy for you as much as they did for me.

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