Down the Marketing Aisle!

When you go shopping, say at the grocery store, you have a very specific idea of what you need to achieve there. You have a list with the essentials. Bread, you know you need. So when walking down the bread aisle, how do you choose which loaf is right for you? Price, quality, and experience determine what will make it in to your shopping cart. Marketing has a very specific "aisle," and people walk in the business world knowing that marketing will somehow be involved on their shopping list. It is vitally important to anticipate your clients needs for what they expect, and how to convince them that your "bread" is exactly the brand that they need.

Building a persuasive proposal including goodwill building and subtle reminders that both the client and you, the marketing professional, need each other. Begin by clearly stating who you are, and what you are capable of. Clarify that your talents at selling a product to distributors are EXACTLY what your client needs, and give specific examples and names of previous clients when you contributed to success. Also, provide knowledge and details that are specific to your client and what they have accomplished over a period of time. Be sure to include mentioning that the two of you together can not only keep those accomplishments coming, but also outshine the competition.

Just like when you walk in a store, and you select one brand over the other, clients need to be convinced to pick you. Be sure to present yourself in a pleasant and firm manner, and you will make it in their shopping cart.