The Power of Viral Marketing

I found a great video clip on the power of viral marketing and how it can establish value for you and your company. Viral media is anything that gets passed around on social network such as facebook.com, myspce.com, or even just through email. I made a simple outline of how it works to refresh the steps in your mind after watching the video.

Click on : http://www.youtube.com/watch?v=vuo5S1m6Xe4

How Viral Video Marketing Works

Ø Viewer sees the image of the video and Title that appeals to them.
Ø They click on the image to play the video and are even more compelled by the content.
Ø At the end of the video, there is a short ad for a company. In this case, Sonnyradio.com captures a lot of attention and brands the company with this extraordinary media.
Ø After viewing the compelling video, they see the name attached to the video which can be directed to your fan page or homepage. This creates more exposure and attaches specific morals and values personally to you and your business.

This online marketing strategy will create value, helping others to drive traffic to you and your own business as well. I thought this was really cool and will keep this in mind the next time someone sends me an email with a compelling movie. My father will send me movies from his work email which I see have been sent to his coworkers. I thought how interesting it was that my own father uses viral marketing to market himself as the professional he is to his coworkers, friends, and family. He establishes values, which I envision would ascertain himself as a moral-driven employee that his superiors might more so consider for advancement in a situation above other employees that don’t market such compelling media. It might sound unbelievable, but the power of viral marketing works astonishingly fast and usually gets passed on far behind your social network.

So remember, keep your marketing work compelling with value so more people will pass it around!