I found a great video clip on the power of viral marketing and how it can establish value for you and your company. Viral media is anything that gets passed around on social network such as facebook.com, myspce.com, or even just through email. I made a simple outline of how it works to refresh the steps in your mind after watching the video.
Click on : http://www.youtube.com/watch?v=vuo5S1m6Xe4
How Viral Video Marketing Works
Ø Viewer sees the image of the video and Title that appeals to them.
Ø They click on the image to play the video and are even more compelled by the content.
Ø At the end of the video, there is a short ad for a company. In this case, Sonnyradio.com captures a lot of attention and brands the company with this extraordinary media.
Ø After viewing the compelling video, they see the name attached to the video which can be directed to your fan page or homepage. This creates more exposure and attaches specific morals and values personally to you and your business.
This online marketing strategy will create value, helping others to drive traffic to you and your own business as well. I thought this was really cool and will keep this in mind the next time someone sends me an email with a compelling movie. My father will send me movies from his work email which I see have been sent to his coworkers. I thought how interesting it was that my own father uses viral marketing to market himself as the professional he is to his coworkers, friends, and family. He establishes values, which I envision would ascertain himself as a moral-driven employee that his superiors might more so consider for advancement in a situation above other employees that don’t market such compelling media. It might sound unbelievable, but the power of viral marketing works astonishingly fast and usually gets passed on far behind your social network.
So remember, keep your marketing work compelling with value so more people will pass it around!
Monday, March 30, 2009
Friday, March 27, 2009
Video: Marketing Tips: Be Remarkable
This week I have an informational video. Please follow this link to YouTube.
This video states the importance of using new and different mediums to communicate to you customers.
Mediums such as:
Click Here!
This video states the importance of using new and different mediums to communicate to you customers.
Mediums such as:
- Online Videos
- Websites
- Blogs
- Social Networks
- HTML E-Mails
Click Here!
Marketing Plan Tips
To often many of us think that we have to outshine others to be noticed right? Wrong. Trying to make sure that you are doing something better than your neighbor will only lead to stressful working, intense weekends, and probably a lost friendship ( they probably won't ever forgive you for that time you shredded up their Marketing plan before the big presentation.) So instead of focusing on what they are doing, why not just make sure you are doing the very best that YOU can do.
Work hard and the rewards will come they say. Be proud of what you put out, and never settle for less than what you know you can do. So what tips can I offer? Lets talk about the Marketing plan, something so very basic, but essentail to the Marketer. These days compitition is fierce, so to make your work stand out here are some basic tips to make sure your marketing plan is good and ready for the boss.
Work hard and the rewards will come they say. Be proud of what you put out, and never settle for less than what you know you can do. So what tips can I offer? Lets talk about the Marketing plan, something so very basic, but essentail to the Marketer. These days compitition is fierce, so to make your work stand out here are some basic tips to make sure your marketing plan is good and ready for the boss.
- Be focused. But before you start thinking about ideas, think about your goals. What do you want to get out of this plan? Are you trying to sell something new? reinvent something old? Make tons of sales? Know what your goal is how you will achieve it.
- Choose your audience. Don't think that just because you are youthful and clever means that you will be able to market Shoulder pads to everyone. (There not coming back, get over it). Focus on who will buy this, and spend all your energy with that target audience.
- Try out several different options. The only way to know which is the best is to offer several options and see how the audience responds to them
- Embrace technology and all the differnet mediums to market to people. Don't just settle for a single way of reaching people, learn how to integrate your campaign to optimize your plan.
Remember these tips next time you are pitching a marketing plan, and hopefully they will come in handy for you as much as they did for me.
Thursday, March 26, 2009
Down the Marketing Aisle!
When you go shopping, say at the grocery store, you have a very specific idea of what you need to achieve there. You have a list with the essentials. Bread, you know you need. So when walking down the bread aisle, how do you choose which loaf is right for you? Price, quality, and experience determine what will make it in to your shopping cart. Marketing has a very specific "aisle," and people walk in the business world knowing that marketing will somehow be involved on their shopping list. It is vitally important to anticipate your clients needs for what they expect, and how to convince them that your "bread" is exactly the brand that they need.
Building a persuasive proposal including goodwill building and subtle reminders that both the client and you, the marketing professional, need each other. Begin by clearly stating who you are, and what you are capable of. Clarify that your talents at selling a product to distributors are EXACTLY what your client needs, and give specific examples and names of previous clients when you contributed to success. Also, provide knowledge and details that are specific to your client and what they have accomplished over a period of time. Be sure to include mentioning that the two of you together can not only keep those accomplishments coming, but also outshine the competition.
Just like when you walk in a store, and you select one brand over the other, clients need to be convinced to pick you. Be sure to present yourself in a pleasant and firm manner, and you will make it in their shopping cart.
Building a persuasive proposal including goodwill building and subtle reminders that both the client and you, the marketing professional, need each other. Begin by clearly stating who you are, and what you are capable of. Clarify that your talents at selling a product to distributors are EXACTLY what your client needs, and give specific examples and names of previous clients when you contributed to success. Also, provide knowledge and details that are specific to your client and what they have accomplished over a period of time. Be sure to include mentioning that the two of you together can not only keep those accomplishments coming, but also outshine the competition.
Just like when you walk in a store, and you select one brand over the other, clients need to be convinced to pick you. Be sure to present yourself in a pleasant and firm manner, and you will make it in their shopping cart.
Friday, March 20, 2009
The New Age of Marketing
For the past six months our economy has been in the steepest decline since the Great Depression. We have lost millions of jobs, and many more have lost there American dream. Some say that our days of exuberant spending are over, and the days of marketing overload will be no more. People are now saving their money, spending it more wisely, and the new era of responsible shopping has taken root. As our new president stated "The future of the U.S economy will solely rest on the growth of our young green economy."
So as we go through this tough economic time the future of Marketing hangs in balance. We are in an age where the Internet has connected billions of people across the world instantly. No longer do people need to wait for information, because it is always at their fingertips. So as marketers we must act proactively to keep the consumers attention. We must compete against everyone to get the customers money, and make sure that we are able to establish a consumer bond to ensure a long term relationship.
Marketing in the new year must focus on specific customer needs. Because everyone is experiencing such tough economic hardships everyone is looking to get more bang for the buck, and as the marketer we must make sure that we are able to predict what the consumer wants and make sure we do it better than anyone else. It is a fierce contest that will only get more intense as technology evolves. We must be able to make sure that we are prepared for the future, and brace our self for that battle over the consumer.
In this transition period it is time to realize that while it may be easier than ever to market to the consumer, we are living in one of the hardest economic environments that we have ever encountered. We must be able to combine research, and innovative forecasting with great customer service. Always remember that the customer is right, and whatever he or she wants we must be able to provide. That is the key to marketing.
So as we go through this tough economic time the future of Marketing hangs in balance. We are in an age where the Internet has connected billions of people across the world instantly. No longer do people need to wait for information, because it is always at their fingertips. So as marketers we must act proactively to keep the consumers attention. We must compete against everyone to get the customers money, and make sure that we are able to establish a consumer bond to ensure a long term relationship.
Marketing in the new year must focus on specific customer needs. Because everyone is experiencing such tough economic hardships everyone is looking to get more bang for the buck, and as the marketer we must make sure that we are able to predict what the consumer wants and make sure we do it better than anyone else. It is a fierce contest that will only get more intense as technology evolves. We must be able to make sure that we are prepared for the future, and brace our self for that battle over the consumer.
In this transition period it is time to realize that while it may be easier than ever to market to the consumer, we are living in one of the hardest economic environments that we have ever encountered. We must be able to combine research, and innovative forecasting with great customer service. Always remember that the customer is right, and whatever he or she wants we must be able to provide. That is the key to marketing.
The Internet:Making Communication Easier for Marking Professionals
Whether it be communicating with you co-workers or customers, using the internet to do so is very quick, reliable, and efficient. These days with people being computer-literate by the time they can walk and talk, we really have come into a new technological age. Everyone seems to own a computer and now days more and more things are being done online, we have really seen the emergence of E-Commerce.
Professionals and everyone alike can use different methods to communicate online. Such as, websites, e-mail, company networks, instant messaging, and blog/message boards. All these and more can be used to communicate with different people. Although hard-copy print is a very popular medium of communication, it is not very fast, cost efficient or friendly for the environment, compared to using the web. These days time is also very valuable in the business environment. Now instead of waiting for trucks and aircraft's to carry mail we can simple send it off through thousands of servers in just seconds by a click of a button.
Accessibility is also another vital issue. On the web, you can simply save your documents online in one country and just seconds later access it in a different country. This is something that professionals have to be able to do daily. Basically if one knows how to use the internet and what exactly to use, then life can be made a lot faster and easier for everyone.
Professionals and everyone alike can use different methods to communicate online. Such as, websites, e-mail, company networks, instant messaging, and blog/message boards. All these and more can be used to communicate with different people. Although hard-copy print is a very popular medium of communication, it is not very fast, cost efficient or friendly for the environment, compared to using the web. These days time is also very valuable in the business environment. Now instead of waiting for trucks and aircraft's to carry mail we can simple send it off through thousands of servers in just seconds by a click of a button.
Accessibility is also another vital issue. On the web, you can simply save your documents online in one country and just seconds later access it in a different country. This is something that professionals have to be able to do daily. Basically if one knows how to use the internet and what exactly to use, then life can be made a lot faster and easier for everyone.
The Value of Marketing
Everyone talks about marketing, but what is it really? Some people think that marketing is when those pushy salespeople at the mall try to stop and sell you something that you don't want. Others would say that Marketing is all those infomercials that run throughout the day. While those ideas are a glimpse of what marketing is all about, the American Marketing Association adopted this definition in 2004:
" Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
Marketing is essentially about meeting the diverse needs of a group of people. The word stakeholder refers to sellers, buyers, investors and even community residents. It is not always an easy task to satisfy such an array of people. However, the consumer, who is the ultimate user of the good or service, should be looked at as the proverbial "King" or "Queen". Thus stems the saying/policy used by many organizations---THE CUSTOMER IS ALWAYS RIGHT. Without customer service many successful organizations would not be in operation today. The first step to satisfy customer needs, is for marketing professionals to identify them.
While customer service is extremely important for marketing success, it is crucial for marketing professionals not to forget about the fact that the seller has needs too--yielding revenue, staying in production, and taking pride in the sale of the top quality goods and services.
Source: Real people, Real choices 5e. Solomon, Marshall, Stuart.
" Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
Marketing is essentially about meeting the diverse needs of a group of people. The word stakeholder refers to sellers, buyers, investors and even community residents. It is not always an easy task to satisfy such an array of people. However, the consumer, who is the ultimate user of the good or service, should be looked at as the proverbial "King" or "Queen". Thus stems the saying/policy used by many organizations---THE CUSTOMER IS ALWAYS RIGHT. Without customer service many successful organizations would not be in operation today. The first step to satisfy customer needs, is for marketing professionals to identify them.
While customer service is extremely important for marketing success, it is crucial for marketing professionals not to forget about the fact that the seller has needs too--yielding revenue, staying in production, and taking pride in the sale of the top quality goods and services.
Source: Real people, Real choices 5e. Solomon, Marshall, Stuart.
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