These days with the global economy in its current state, everyone is looking at the numbers. The numbers on their bank account, their bills, and in their wallets. Everyone seems to be in a struggle, trying to make ends meet. This is the time for companies to market the right goods, to the right customers, at the right prices.
Take a look at the picture for a typified example. Subway is well know pizza company that is now baking subs. Not only do these subs beat subway in taste 2:1, but also have matched the "five dollar foot-long" price. To add insult to injury theirs sells for $4.99.
All of these corporations use numbers to communicate a message to their customers. 5 dollars for a good meal begs at people and their wallets. Using statistics and numbers to communicate exactly what is going on is a successful marketing tool. You need to show your boss, co-workers and customers the numbers.
I completely agree with the concept of numbers in marketing. This especially counts for the 5 dollar foot long commercial, EVERYONE knows this commercial and the catchy song to follow. People remember 2-4-1, 2 to 1, etc. Anything that's a small number and sounds like a good deal, people will fall for this and give you more business.
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