Unless you have been living under a rock for the past few months, I'm sure you have been wondering what the heck "Twilight" is, and all about this Edward Cullen character that seems to be on everyone's minds...and shirts. A book series about young love and the legends of vampires has utterly captivated pop culture like no story has been able to do since the "Harry Potter" saga. But how was a simple novel able to become a such a multi-million dollar empire, box office number one, and an everyday reference that seems inescapable? Two simple ways. The first is by remembering the very most powerful marketing connoisseur to ever live: the consumer. (The second way will be found in next weeks blog).
Play to your consumer:
-If you were trying to market denture cream, would you go to Toys-r-Us? No. You would market your product at drug stores and advertise through retirement corporations. It is vital that at all times you remember who your client is, and what they expect in the areas of sales. You cannot achieve these high sales if you remain safe and generic, marketing to the general public. Targeting is essential. When "Twilight" first stepped on to the scene, it made a splash in bookstores by being placed on center tables in the Teenage Fiction isle, which was exactly Stephenie Meyer's target audience (for reasons to be discussed in next weeks blog). An eye catching cover and impossible to miss placing grabbed readers attention enough for Stephenie Meyer's writing to do the rest. This is exactly your job as a marketing professional: placing the product right into the path of consumers enough for it to do it's job. Never forget the power you have to begin the next phenomenon as a marketer.
Play to your consumer:
-If you were trying to market denture cream, would you go to Toys-r-Us? No. You would market your product at drug stores and advertise through retirement corporations. It is vital that at all times you remember who your client is, and what they expect in the areas of sales. You cannot achieve these high sales if you remain safe and generic, marketing to the general public. Targeting is essential. When "Twilight" first stepped on to the scene, it made a splash in bookstores by being placed on center tables in the Teenage Fiction isle, which was exactly Stephenie Meyer's target audience (for reasons to be discussed in next weeks blog). An eye catching cover and impossible to miss placing grabbed readers attention enough for Stephenie Meyer's writing to do the rest. This is exactly your job as a marketing professional: placing the product right into the path of consumers enough for it to do it's job. Never forget the power you have to begin the next phenomenon as a marketer.
This makes sense and I totally agree! You're right! The Twilight people did do an excelent job of marketing.
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