Creating Goodwill and Customer Satisfation When Communicating With Clients

When communicating with customers it is very important for them to know that you appreciate their business. Make them feel like they are getting more than just your product or service. There are a couple ways to achieve this.

1) Building Goodwill: This will increase the likelihood of your writing being successful in getting through to the customer.How exactly do you build goodwill?

• Thank the reader.
• Acknowledge the readers role in the exchange.
• Acknowledge any obstacles .

2) Customer Satisfaction: This is a very significant part of any business. You must emphasize the customers importance in your writing. Let them know what is going on in the transaction and let them know what all their options are. Let them know where they stand and stress that their satisfaction is a priority.

All these things build help build a good relationship with clients, creating a loyal customer base.

The Marketing Saga: Part II

http://www.youtube.com/watch?v=uxjNDE2fMjI

As discussed in the previous blog, the marketing team of the Twilight Saga knew exactly what they were doing when they played to their consumer, and came prepared knowing their consumers wants. But choosing the right consumer is the most important step in your marketing career. Think about it. If the multi-million dollar fictional love story had been directed at middle-aged men, would it have been a success? No.

The ever growing demographic of children and young adults has been a powerhouse in the consumer's world. Not only that, but if your 12 year old daughter came home one day talking about the romance between vampires, you would feel the need to approve the story for yourself, to ensure that nothing inappropriate is in the context. After watching the trailer, it might still seem a little iffy, and you would ask other parents what they thought about the acceptability of the film and book series (creating word of mouth, promoting your client). You would also go see the movie for yourself (improving revenue and statistics). When you target young consumers, you also directly involve their parents, who have the majority of the purchasing power.

Sales!

This cartoon depicts how easily sold most people can be. In these tough times people flock to sales, and one of the easiest way to attract people to a product is to put it on promotion. It takes time to research what will work, because each product is different. So get ready to create a plan, and start marking down! Listed below are some additional sites that may help you creat some sort of promotional plan.

http://sbinformation.about.com/cs/advertising/a/promos.htm

http://www.writerswrite.com/bookpromotion/keyelements.htm

Keeping Your Company in The Spotlight During Tough Times

When it comes down to marketing, their is only one way to forsee the future potenial of a products' market share; that is to look at the elasticity of demand. After a firm decides what to produce and whom it will serve, accuratly estimating demand is extremly important to the scheduling of and intial enterance for the product.

Once a marketer can accuractly identify the market segment that the product must be sold to; then the process of identifying the elsaticity of demand for a product can begin.

How ToDetermine Elasticity of Demand:

- Estimate the number of consumers in the market

- Average number of product bought by the consumer annually

- Total annual market demand

- Company's predicted market share

-Annual, monthly, and weekly company demand.

The final and ultimate goal in this process is to take the information from above and use it to create a congruent price elasticity of demand.

Let The NUMBERS do The Talking

These days with the global economy in its current state, everyone is looking at the numbers. The numbers on their bank account, their bills, and in their wallets. Everyone seems to be in a struggle, trying to make ends meet. This is the time for companies to market the right goods, to the right customers, at the right prices.

Take a look at the picture for a typified example. Subway is well know pizza company that is now baking subs. Not only do these subs beat subway in taste 2:1, but also have matched the "five dollar foot-long" price. To add insult to injury theirs sells for $4.99.

All of these corporations use numbers to communicate a message to their customers. 5 dollars for a good meal begs at people and their wallets. Using statistics and numbers to communicate exactly what is going on is a successful marketing tool. You need to show your boss, co-workers and customers the numbers.

Be Creative

Take a step out of the box with your ideas. Look at how Apple has been so successful with its Ipod ads. They are different and catchy, and that's what the customer will ultimately remember. Same with Budweiser their Superbowl commercials are ones that people talk about for weeks if they are funny. So remember to think outside the norm, and if a idea comes to your brain tell someone! It could be the start of a great marketing campaign.

The Marketing Saga: Part I

Unless you have been living under a rock for the past few months, I'm sure you have been wondering what the heck "Twilight" is, and all about this Edward Cullen character that seems to be on everyone's minds...and shirts. A book series about young love and the legends of vampires has utterly captivated pop culture like no story has been able to do since the "Harry Potter" saga. But how was a simple novel able to become a such a multi-million dollar empire, box office number one, and an everyday reference that seems inescapable? Two simple ways. The first is by remembering the very most powerful marketing connoisseur to ever live: the consumer. (The second way will be found in next weeks blog).

Play to your consumer:
-If you were trying to market denture cream, would you go to Toys-r-Us? No. You would market your product at drug stores and advertise through retirement corporations. It is vital that at all times you remember who your client is, and what they expect in the areas of sales. You cannot achieve these high sales if you remain safe and generic, marketing to the general public. Targeting is essential. When "Twilight" first stepped on to the scene, it made a splash in bookstores by being placed on center tables in the Teenage Fiction isle, which was exactly Stephenie Meyer's target audience (for reasons to be discussed in next weeks blog). An eye catching cover and impossible to miss placing grabbed readers attention enough for Stephenie Meyer's writing to do the rest. This is exactly your job as a marketing professional: placing the product right into the path of consumers enough for it to do it's job. Never forget the power you have to begin the next phenomenon as a marketer.